Client
Brisbane Bullets
Year
2022
About
New Energy People is a specialised recruiting firm operating within the renewable energy sector. They focus on connecting talent with opportunities in an industry that's pivotal to sustainable development. As a firm, they aimed to carve out a distinct presence in a competitive field dominated by larger industry players.
The Challenge
The main challenge was to create a brand identity that not only stood out from those of major competitors but also effectively conveyed the firm's unique strengths and focus areas. New Energy People needed a brand identity that would resonate with their core values and attract both clients and candidates by clearly communicating their specialised expertise in renewable energy.
My Solution
In response, I crafted three distinct brand directions tailored to showcase New Energy People's expertise and values. The first direction emphasised a tech-focused approach with sleek, modern graphics and a colour palette reflecting innovation, targeting tech-savvy professionals and startups. The second direction underscored their commitment to environmental sustainability using earth tones and nature-inspired motifs, appealing to eco-conscious stakeholders. The third direction focused on a softer, people-centred approach, employing warm colours and inclusive imagery to highlight the importance of community and diversity in the renewable energy sector.
Services
Brand Identity
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