I led a rebranding initiative that focused on modernising the Brisbane Bullets' visual identity to attract younger fans. I revamped the logo to a simpler, more recognisable form that would stand out in digital and physical formats. A contemporary colour palette was adopted, mirroring the team’s uniform colours to maintain brand consistency and appeal.

To enhance the fan experience, I introduced high-quality brand touch points, including a visually appealing membership pack. This pack featured distinctive player photographs using a black and white filter, with the team's blue and yellow colours highlighted, creating a bold and engaging visual style. These changes were aimed at making the Bullets more appealing and accessible to a broader audience, ultimately expanding their fan base and fostering a stronger community connection.