Client
Amico Property
Year
2024
About
Amico Developments, a small family-owned building company, boasts extensive expertise and an impressive portfolio in the construction industry. Despite their capabilities and successful track record, their generic branding did not effectively convey their full potential to customers, investors, and councils.
The Challenge
The primary challenge was that Amico's existing brand identity failed to showcase their rich experience and trustworthiness adequately. This misalignment hindered their ability to attract new business opportunities and foster strong relationships with key stakeholders.
My Solution
My approach focused on crafting a distinctive and authentic brand identity that would accurately reflect their expertise and instil confidence among their stakeholders. I successfully transformed Amico's image, aligning it with their core values and capabilities. This revitalisation not only enhanced their market presence but also positioned Amico for greater success, enabling them to stand out in a competitive market and forge stronger connections with their target audience.
Services
Brand Identity, Strategy
Habitat on Kersley Sub Brand
I created the Habitat on Kerley sub-brand for Amico to market their townhome development. I drew inspiration from the local area, focusing on the environment and surrounding trees, while also ensuring a premium feel.
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